by Michael Bergen | Mar 31, 2026 | Marketing Strategy
Most SEO fundamentals transfer. Keywords still matter. Technical accessibility still matters. Content that earns links still matters. The mistake is assuming that because the fundamentals travel, the playbook does too. SaaS SEO is different from traditional SEO in a...
by Michael Bergen | Mar 24, 2026 | SEO, Marketing Strategy, SaaS Marketing
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and...
by Michael Bergen | Mar 4, 2026 | Marketing Strategy, SEO
Your website is looking dated. The design feels clunky, the messaging has drifted from where your brand is today, and someone in leadership is finally ready to greenlight a refresh. You hire a solid agency for a website redesign, they promise to follow all the SEO...
by Michael Bergen | Feb 26, 2026 | SEO
When SEO goes wrong in the obvious way, you know it fairly quickly. You’re paying a retainer, nothing is ranking, nothing is converting, and eventually you pull the plug. That’s painful, but it’s recoverable. What I want to talk about are the costs...
by Michael Bergen | Jan 25, 2026 | SEO
Everyone’s obsessing over “optimizing for AI” right now. Most of the advice floating around is vague, speculative, or straight-up magical thinking. But here’s the thing…. none of that matters if LLM platforms can’t actually reach...
