by Michael Bergen | May 19, 2026 | Marketing Strategy, SaaS Marketing, SEO
When a SaaS company comes to me with no SEO foundation, the first thing I do is not open Ahrefs. I don’t pull keyword data. I don’t audit the site. I ask about the audience. Building a SaaS SEO strategy from scratch means starting with audience research:...
by Michael Bergen | May 8, 2026 | Marketing Strategy, SEO
I’ve taken over B2B accounts where the SEO report looked genuinely impressive. Organic traffic trending up. Rankings on page one for competitive terms. A content library with dozens of published posts. Then I open the CRM and there’s almost nothing...
by Michael Bergen | Mar 24, 2026 | SEO, Marketing Strategy, SaaS Marketing
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and...
by Michael Bergen | Mar 4, 2026 | Marketing Strategy, SEO
Your website is looking dated. The design feels clunky, the messaging has drifted from where your brand is today, and someone in leadership is finally ready to greenlight a refresh. You hire a solid agency for a website redesign, they promise to follow all the SEO...
by Michael Bergen | Feb 26, 2026 | SEO
When SEO goes wrong in the obvious way, you know it fairly quickly. You’re paying a retainer, nothing is ranking, nothing is converting, and eventually you pull the plug. That’s painful, but it’s recoverable. What I want to talk about are the costs...
by Michael Bergen | Jan 25, 2026 | SEO
Everyone’s obsessing over “optimizing for AI” right now. Most of the advice floating around is vague, speculative, or straight-up magical thinking. But here’s the thing…. none of that matters if LLM platforms can’t actually reach...
