by Michael Bergen | May 19, 2026 | Marketing Strategy, SaaS Marketing, SEO
When a SaaS company comes to me with no SEO foundation, the first thing I do is not open Ahrefs. I don’t pull keyword data. I don’t audit the site. I ask about the audience. Building a SaaS SEO strategy from scratch means starting with audience research:...
by Michael Bergen | May 8, 2026 | Marketing Strategy, SEO
I’ve taken over B2B accounts where the SEO report looked genuinely impressive. Organic traffic trending up. Rankings on page one for competitive terms. A content library with dozens of published posts. Then I open the CRM and there’s almost nothing...
by Michael Bergen | Mar 31, 2026 | Marketing Strategy
Most SEO fundamentals transfer. Keywords still matter. Technical accessibility still matters. Content that earns links still matters. The mistake is assuming that because the fundamentals travel, the playbook does too. SaaS SEO is different from traditional SEO in a...
by Michael Bergen | Mar 24, 2026 | SEO, Marketing Strategy, SaaS Marketing
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and...
by Michael Bergen | Mar 4, 2026 | Marketing Strategy, SEO
Your website is looking dated. The design feels clunky, the messaging has drifted from where your brand is today, and someone in leadership is finally ready to greenlight a refresh. You hire a solid agency for a website redesign, they promise to follow all the SEO...
