by Michael Bergen | Feb 26, 2026 | SEO
When SEO goes wrong in the obvious way, you know it fairly quickly. You’re paying a retainer, nothing is ranking, nothing is converting, and eventually you pull the plug. That’s painful, but it’s recoverable. What I want to talk about are the costs...
by Michael Bergen | Jan 25, 2026 | SEO
Everyone’s obsessing over “optimizing for AI” right now. Most of the advice floating around is vague, speculative, or straight-up magical thinking. But here’s the thing…. none of that matters if LLM platforms can’t actually reach...
by Michael Bergen | Jan 23, 2026 | SEO
AI Overviews, featured snippets, and knowledge panels are eating your clicks. Here’s how to win anyway. I’m going to start with the uncomfortable truth most SEOs are dancing around: your organic click-through rates are declining, and they’re probably...
by Michael Bergen | Jan 19, 2026 | Marketing Strategy, SEO
Google AI Overviews are changing how search results look, not how rankings work. This guide covers where they appear, what content gets cited, and how to measure their impact on your traffic. No new acronyms to learn. No tools to buy. Just practical SEO analysis you...
by Michael Bergen | Jan 8, 2026 | Marketing Strategy, SEO
The SEO industry is buzzing about AI search optimization. Whether you call it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), or simply “optimizing for LLMs,” the premise is the same: as more people use ChatGPT, Perplexity,...
