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Should You Optimize for AI Search in 2026? What Consumer Sentiment Data Actually Shows

Should You Optimize for AI Search in 2026? What Consumer Sentiment Data Actually Shows

by Michael Bergen | Jan 8, 2026 | Marketing Strategy, SEO

The SEO industry is buzzing about AI search optimization. Whether you call it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), or simply “optimizing for LLMs,” the premise is the same: as more people use ChatGPT, Perplexity,...
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