Search Marketing Blog
Welcome to the Search Accelerated think tank.
Explore the minds and thought process behind our SEO strategies.
No self-proclaimed gurus here. Just honest hard-working marketing professionals learning from each other.
How to Build a SaaS SEO Strategy from Scratch
When a SaaS company comes to me with no SEO foundation, the first thing I do is not open Ahrefs. I don’t pull keyword data. I don’t audit the site. I ask about the audience. Building a SaaS SEO strategy from scratch means starting with audience research: buyer…
B2B SEO Strategy: How to Drive Pipeline, Not Just Traffic
I’ve taken over B2B accounts where the SEO report looked genuinely impressive. Organic traffic trending up. Rankings on page one for competitive terms. A content library with dozens of published posts. Then I open the CRM and there’s almost nothing…
SEO for SaaS vs Traditional SEO: What’s Actually Different
Most SEO fundamentals transfer. Keywords still matter. Technical accessibility still matters. Content that earns links still matters. The mistake is assuming that because the fundamentals travel, the playbook does too. SaaS SEO is different from traditional SEO in a…
SaaS SEO: The Mindset To Build A Winning Strategy
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and…
The SEO Risks of a Website Redesign Nobody Warns You About
Your website is looking dated. The design feels clunky, the messaging has drifted from where your brand is today, and someone in leadership is finally ready to greenlight a refresh. You hire a solid agency for a website redesign, they promise to follow all the SEO…
The Real Costs of Bad SEO (It’s more than just losing money)
When SEO goes wrong in the obvious way, you know it fairly quickly. You’re paying a retainer, nothing is ranking, nothing is converting, and eventually you pull the plug. That’s painful, but it’s recoverable. What I want to talk about are the costs…
How to Make Sure Your Website Gets Indexed by LLMs
Everyone’s obsessing over “optimizing for AI” right now. Most of the advice floating around is vague, speculative, or straight-up magical thinking. But here’s the thing…. none of that matters if LLM platforms can’t actually reach…
Zero-Click SEO: How to Win When Google Keeps Users on the SERP
AI Overviews, featured snippets, and knowledge panels are eating your clicks. Here’s how to win anyway. I’m going to start with the uncomfortable truth most SEOs are dancing around: your organic click-through rates are declining, and they’re probably…
How to Rank in Google AI Overviews (Without Chasing Shiny Objects or Rewriting Your Entire Site)
Google AI Overviews are changing how search results look, not how rankings work. This guide covers where they appear, what content gets cited, and how to measure their impact on your traffic. No new acronyms to learn. No tools to buy. Just practical SEO analysis you…
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