by Michael Bergen | May 19, 2026 | Marketing Strategy, SaaS Marketing, SEO
When a SaaS company comes to me with no SEO foundation, the first thing I do is not open Ahrefs. I don’t pull keyword data. I don’t audit the site. I ask about the audience. Building a SaaS SEO strategy from scratch means starting with audience research:...
by Michael Bergen | Mar 24, 2026 | SEO, Marketing Strategy, SaaS Marketing
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and...
