by Michael Bergen | Jan 19, 2026 | Marketing Strategy, SEO
Google AI Overviews are changing how search results look, not how rankings work. This guide covers where they appear, what content gets cited, and how to measure their impact on your traffic. No new acronyms to learn. No tools to buy. Just practical SEO analysis you...
by Michael Bergen | Jan 8, 2026 | Marketing Strategy, SEO
The SEO industry is buzzing about AI search optimization. Whether you call it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), or simply “optimizing for LLMs,” the premise is the same: as more people use ChatGPT, Perplexity,...
