by Michael Bergen | Mar 31, 2026 | Marketing Strategy
Most SEO fundamentals transfer. Keywords still matter. Technical accessibility still matters. Content that earns links still matters. The mistake is assuming that because the fundamentals travel, the playbook does too. SaaS SEO is different from traditional SEO in a...
by Michael Bergen | Mar 24, 2026 | SEO, Marketing Strategy, SaaS Marketing
Every six months, there’s a new tactic the SEO industry decides is the thing. A new content format. A new schema type. A new “trick” to grab AI Overviews. And every six months, SaaS marketing teams chase it, execute it, see a short-term bump, and...
by Michael Bergen | Mar 4, 2026 | Marketing Strategy, SEO
Your website is looking dated. The design feels clunky, the messaging has drifted from where your brand is today, and someone in leadership is finally ready to greenlight a refresh. You hire a solid agency for a website redesign, they promise to follow all the SEO...
by Michael Bergen | Jan 19, 2026 | Marketing Strategy, SEO
Google AI Overviews are changing how search results look, not how rankings work. This guide covers where they appear, what content gets cited, and how to measure their impact on your traffic. No new acronyms to learn. No tools to buy. Just practical SEO analysis you...
by Michael Bergen | Jan 8, 2026 | Marketing Strategy, SEO
The SEO industry is buzzing about AI search optimization. Whether you call it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), or simply “optimizing for LLMs,” the premise is the same: as more people use ChatGPT, Perplexity,...
